Improve Your Airbnb Ranking to Get Bookings All Year Round
You have built a beautiful space for travelers to stay, you have listed it on Airbnb and other rental sites now you are waiting to be flooded with bookings. What can you do to make sure that your short-let stands out from the crowd in your neighborhood?
It might be stress-free to attract guests during peak season and holidays, but the ultimate goal for better Airbnb hosting is to ensure their vacation rental properties are always occupied— no matter what time of year.
To become a Super host, you not only have to turn your home into an awe-inspiring Airbnb, but also deliver services that are above and beyond your competition.
So, how can you prevent your happy home from staying empty and overlooked when things slow down? What can you do to make sure to get bookings all year round?
In this article, we have put together a list of tips to make your short-term let stand out from the crowd, and increase the occupancy rate.
Improve Your Airbnb Listing to Stay Ahead of the Competition
If you’re a frequent traveler, looking for a perfect place to book for your next vacation— what are the probabilities you will click through tons of pages of search results on Airbnb?
Like Google, a popular search engine, majority of the people will land on whatever they find on the first page of their Airbnb’s search result. What does that mean for Airbnb hosts? You need to ensure your Airbnb property is near the top of the list.
Tips to Improve Your Airbnb Ranking and Occupancy Rate
Tip 1: Make Your Listing Eye-Catching
The first thing people notice when scrolling through Airbnb is photos of the rental properties. When it comes to Airbnb listing details, the importance of professional photography can’t be ignored.
Adding blurry, unprofessional snaps of your property’s kitchen, bathroom, living room, and bedroom is not going to amaze those looking for short-term rentals.
That’s why it is recommended hiring a professional to help you with lighting and angles. Always try to make attractive titles which will induce travelers to click on your listing.
If you are close to one of London’s central tube stations, weave that into the title. If you are a stone’s throw away from the beach, mention it!
It’s important to make sure that your Airbnb description answers any queries or doubts guests might have including distance from the airport, the comfort of the beds, closeness to shops, and also the amenities and services available at the property.
Tip 2: Give Them Surprise with Thoughtful Touches
Besides making your property look stunning and offering all the comforts your guests need, one way to make your short-term rental stand out from the rest is by adding some thoughtful and personal touches.
It might look to be small things, but they are sure to get pointed out in your Airbnb positive reviews. For instance, a box of freshly baked cookies waiting for them on their arrival or a personalized message on a chalkboard to welcome guest. Many Airbnb hosts also prepare a welcome package.
Tip 3: Be Responsive
To become a good Airbnb host and rank higher on search engines, it is important to maintain at least 90% response rate or higher. If potential guests request you an enquiry, try to answer it within a few hours.
You should make yourself available 24/7 for guests, which means answering to text messages or calls in midnight when there’s an issue that needs listening to.
Tip 4: Keep Your Airbnb Listing Current
One of the best and most efficient ways to ensure a perpetual flow of bookings is to keep your Airbnb profile and listing up-to-date and fresh.
Are there new amenities that you haven’t added to your list? Does your Airbnb description best complement what you are offering? Does your garden have a scenic view that’s worth snapping and adding to your listing?
We recommend you to update your Airbnb listing every month to ensure you don’t miss out on bookings.
Tip 5: Airbnb Rate Changes
Let’s be frank; you might have the most beautiful looking Airbnb property in the popular neighborhood. But if you don’t have a competitive price you are going to miss the boat on bookings.
It is vital to keep some factors in mind when setting the price— and also you need to stay across these factors to increase the occupancy rate.
You can set weekend rates to provide travelers a reason to stay with you during the week when bookings are generally lower. You can cut down your rates during the off-season to stay competitive with local hotels which offer cheap room rates during the unpopular season.
Make sure you keep a close watch on the prices of similar listings in your neighborhood area and modify your rates accordingly.
Tip 6: Target the Right Audience
A brilliant way to invite new guests to your rental property is to fix your listing title or description into popular events that fascinate visitors. You should not expect people to find you – catch their eyes and tell them that your home rental is nearby to where they are going or want to go; and choosing to stay with you will assist them in making the most of their holiday!
You can use social media platforms to reach maximum target people, and make them know about your existence.
ResiHut Helps to Improve Your Airbnb Ranking and Occupancy Rate
Need help to improve your Airbnb ranking and increase occupancy rates? Our team of experienced property managers and professionals having several years of experience assisting Airbnb hosts to improve their bookings and Airbnb revenue.
With us, you can be certain to get lots of good reviews that will help you retain your old guests, while attracting the new ones! We make every effort to improve your Airbnb SEO and increase your search ranking.
Contact ResiHut today!